Senior Marketing Manager, Demand Generation
San Francisco office
We believe that people should focus on what matters.
When we are able to focus on things that maximize our unique human qualities like strategy, creativity, empathy, and kindness, we all achieve more.
We believe that technology should support people, not the other way around.
Too often, technology requires us to change what we do because we can be flexible while technology cannot. This is fundamentally flawed.
We believe in the critical role operations play in designing the future of work.
The future of work is more than just about how we work, it’s about what we do. Operations teams are at the forefront of deciding the role people and technology play in businesses. We enable operations team to design the best future for everyone.
Reaching new potential customers takes dedication, passion, and curiosity. We are looking for a proven demand generation leader to help us scale by 10x and capture a multi-billion dollar market. As an early member of the marketing team, you will have a hand in shaping the future of Tonkean.
As the Senior Demand Generation Manager, you will…
- Lead, design, and execute demand generation strategy and programs
- Plan and execute complete, multi-channel ABM campaigns
- Find creative ways of reaching potential customers through digital and in-person channels
- Drive creation of compelling and effective campaign ads and landing pages for each stage of the buyer’s journey
- Experiment and continuously improve the quantity and quality of leads across organic and paid channels, including search, social, display, direct mail, and other digital or offline tactics.
- Develop and manage the budget required to meet demand generation goals
- Work with Marketing Specialist to research and guide SEO strategy for Tonkean’s website, blog, PR, social, and other content.
- Be a creative and out-of-the-box thinker.
- Be diligent about finding supporting information or data to test hypotheses.
- Confident, but humble, and open to feedback and collaboration.
- Impeccable written and verbal communication skills.
- Detail oriented and analytical.
- Strong team player but still a self-starter.
- Thrives in a fast-paced start-up environment while faced with uncertainty and complexity.
- You’re driven: No one needs to push you to excel; it’s just who you are.
- Eager to learn, adapt and perfect your work; you seek out help and put it to good use.
- You want to help and serve our customers: They win, so you win.
- 3+ years in demand generation, growth, or performance marketing.
- Proven experience in creating an efficient demand generation engine that drives fast-paced growth.
- Have an excellent understanding of B2B growth marketing or demand generation.
- Extensive experience managing ABM strategies.
- Have a B.A. or similar degree in marketing, communications, business, or related field.
- We’re a young startup working on solving the “Last Mile” problem for business operations.
- We’re a group of entrepreneurs, visionaries, and problem solvers, who always challenge the status quo and settle for nothing less than true innovation.
- Our customers love us, and we’re growing quickly.
- We’re backed by some of the top VC’s and Angels in Silicon Valley and Israel.
- We’re international, and have offices in both San Francisco and Tel Aviv.